Cake Decoration is a growing and global market with a spectrum of consumers from experts to beginners and a wide range of trade channels.
Cake Decoration profile 2019/2020
The business continues a growth strategy focused on increased supply of everyday usage and convenience products under its own and retailer brands. The investment in the soft icings plant will benefit from the growing frostings market. The market is indicating growth of c5%1 and the expectation being that this will continue. Export growth is focused on North America where the company has identified the greatest potential to grow sales. Following the successful closure of the Brussels warehouse in FY19 and fulfilling European sales from the UK, the closure of the US based warehouse will be undertaken in FY21 with sales being shipped directly from the factory in Liverpool to the US.
COVID19As a food manufacturer, the business has remained open during the lockdown period. Our priority is the safety of our staff whilst supplying our customers with the highest quality product. All required changes to meet Covid19 requirements have been carried out at the sites. The impact in FY20 has been limited with a reduction in sales in the final few weeks of FY20, across all sectors. Some specialist retailers closed, and the major retailers were focussed on getting core commodities into the stores whilst the Wholesale Sector saw many of their own clients having to close. An updated forecast has been prepared in light of the lockdown restrictions. The business is currently operating in line with this forecast.
Cake Decoration includes the following businesses:
Renshaw manufacturers sugarpaste, marzipan, soft icings, mallows and caramels and sells across a broad range of sales channels: mainstream and specialist retail, wholesale, foodservice and food manufacturing as well as export.Visit jfrenshaw.co.uk > Visit Renshaw's consumer website renshawbaking.com >