Cake Decoration is a growing and global market with a spectrum of consumers from experts to beginners and a wide range of trade channels.
Cake Decoration profile 2020/2021
The business continues to pursue a growth strategy focused on increased supply of everyday convenience products under its own and customers’ brands. The investment in the soft icings plant saw frostings grow year on year in FY21, and all indications including customer feedback suggest this is expected to continue in FY22. Export growth continues to be focused on North America where the company has identified the greatest potential to grow sales. Following the successful closure of the US based warehouse in FY21, with sales now being shipped directly from the factory in Liverpool to the US, this has streamlined the process and improved customer service.
Cake Decoration includes the following businesses:
Renshaw manufacturers sugarpaste, marzipan, soft icings, mallows and caramels and sells across a broad range of sales channels: mainstream and specialist retail, wholesale, foodservice and food manufacturing as well as export.Visit renshawbaking.com >